Brand mission: Earnest cigar company that celebrates tried-and-true cigars will all-natural leaf wrapping.
Market insight as to why the product is hot: Backwoods and marijuana are synonymous in many circles. The Hip-hop community (Drake’s song, Too Much), continues to show the brand love in songs, on IG posts and in their daily smoking habits.
Why will it do well on amazon: This amount or organic, awareness-driving media is at the same time free & invaluable; this will drive searches on Amazon. If a habitual smoker can buy their wraps without getting off the couch, I think that is a homerun Amazon opportunity. It has to be why the internet exists, right?
Brand mission: Innovative sneaker and clothing company seeking to represent the evolution of e-commerce for sneaker and streetwear culture.
Market insight as to why the product is hot: Their 29 brand shoe collection carries a variety of hot brands, from more established names like adidas, reebok and Timberland to more up-and-coming brands like SURF IS DEAD and I Love Ugly.
Why will it do well on amazon: Their focus on e-commerce and exclusive products makes them a good fit for the way people shop on Amazon. They have a decent social media presence (265k on IG) which would help them overcome “the cold start problem”.
More to come on what “the cold start problem” is on Amazon; in short, brands must invest upfront in driving traffic with most of the payoff happening months after initially launching the product. It has to do with how Amazon’s search engine “A9” works.
As a platform for listing products, Amazon has structured their search engine to Earn Trust with their shoppers. For that reason, A9 prioritizes products with more established sales history and positive ratings/reviews. Remember 70% of shoppers never leave the 1st page…
Zen’s product offerings are rare & unique and the brands invest in driving awareness online. I know for a fact Prime Members would prefer to get their Murakami drop in 1 day and with the global logistics of Amazon, they can reach more HypeBeasts everywhere.